Ep. 4 - The Struggles of Email Marketing | Lead Magnets | Magical Travel Agents

This episode of Before You Plan the Magic TA besties Sam, Christie and MK focus on building an email list for travel agents, with an emphasis on creating effective lead magnets. A lead magnet is a resource like a quiz, PDF, or webinar offered in exchange for an email address. Typically, a lead magnet is something that answers a big question early on in the client journey and awareness phase of the process. A successful lead magnet aligns with your ideal client and doesn’t require constant updates. The hosts share both good and bad examples in the episode. 

The episode also discusses how to create, promote, and use lead magnets. We talk about low to no tech options as well as higher tech choices. Once you’ve created your lead magnet, we also share a bunch of different places to advertise your lead magnet to get new email addresses. We encourage experimentation, and want to remind listeners that creating and refining lead magnets is a learning process that can help attract new leads and establish authority in the travel industry.

 

Thanks so much for listening to Before You Plan the Magic! Want to connect with us? Connect with us on instagram at BeforeYouPlanTheMagic. To get the 15 prompts for ChatGPT, click here and we’ll send them your way. 

 

Until next week! Sam, MK & Christie

 

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